Integrated Communication
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Integrated Communication

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  • ·
  • 67 Currently reading

Published by Lemma .
Written in English


  • Business communication & presentation,
  • Business/Economics,
  • Business & Economics,
  • Science,
  • General,
  • Business & Economics / General

Book details:

The Physical Object
Number of Pages372
ID Numbers
Open LibraryOL9100845M
ISBN 109051899408
ISBN 109789051899405

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Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. integrated organisational communication Download integrated organisational communication or read online books in PDF, EPUB, Tuebl, and Mobi Format. Click Download or Read Online button to get integrated organisational communication book now. This site is like a library, Use search box in the widget to get ebook that you want. IMC is the coordinated and integrated use and implementation of various communication tools and sources within a company, with the aim to optimize the influence on consumers or end users at the lowest possible cost, as defined by Clow, Kenneth E & Donald Baack in "Integrated Advertising Promotion and Marketing Communications" (). Integrated Organisational Communication book. Read reviews from world’s largest community for readers. This works adopts a multidisciplinary approach to /5(3).